Many people are happy to pay $150-$200 for good, supportive shoes, or up to $600 for orthotics. However, we spend 6-8 hours a day weight bearing on our head (while asleep), and we use cheap, old, unsupportive pillows. Buying a flat, dacron pillow leaves your neck unsupported (like wearing thongs), when a contoured, memory foam pillow will adapt to your preferred sleeping position, leaving your neck nicely supported all night. You’ll save money on headache medication and physio visits for sure!